Welcome to the Entrepreneur Artist Cambodia Free E-Commerce Course! This course is designed for aspiring entrepreneurs and creatives who want to start, grow, and scale an online business. By the end of this course, you’ll understand how to set up an online store, market your products, optimize for conversions, and grow a profitable e-commerce business.
Course Structure:
- 5 Modules
- 20 Lessons
- Actionable assignments for each lesson
- Tips, examples, and strategies used by successful e-commerce brands
Table of Contents
Module 1: E-Commerce Fundamentals
Objective: Understand the basics of e-commerce and online business models.
Lesson 1: What is E-Commerce?
- Definition and importance in the modern economy
- Types of e-commerce models: B2C, B2B, C2C, D2C
- Examples of successful e-commerce businesses
Actionable Tip: Write down your e-commerce business model and your target audience.
Lesson 2: Choosing Your Niche
- How to identify profitable niches
- Analyzing market demand and competition
- Tools: Google Trends, Amazon Best Sellers, Etsy
Assignment: Pick 3 potential niches and validate them with keyword and trend research.
Lesson 3: Defining Your Brand
- Brand identity: mission, vision, values
- Crafting a brand story that connects with customers
- Choosing your business name and visual identity
Tip: Use Canva or Figma to create a basic logo and brand color palette.
Module 2: Setting Up Your E-Commerce Store
Objective: Build a store that converts visitors into customers.
Lesson 4: Platforms & Tools
- Shopify, WooCommerce, Wix, BigCommerce
- Pros and cons of each
- Payment gateways: Stripe, PayPal, local options in Cambodia
Lesson 5: Store Structure & UX
- Key pages: Home, Products, About, Contact, FAQ
- Navigation, categories, and product organization
- Optimizing for mobile users
Assignment: Sketch your store layout and main pages.
Lesson 6: Product Pages That Sell
- Product descriptions that convert
- High-quality product images and videos
- Social proof: reviews and testimonials
Tip: Use storytelling to show how your product solves problems.
Lesson 7: Pricing & Offers
- Psychology of pricing: charm pricing, bundles, limited offers
- Discount strategies: first order, seasonal sales
- Calculating margins for profitability
Module 3: Marketing & Traffic Generation
Objective: Learn how to attract customers and generate sales.
Lesson 8: Social Media Marketing
- Platforms to focus on: Instagram, TikTok, Facebook
- Content strategies: educational, entertaining, and product-focused
- Scheduling & consistency
Lesson 9: Email Marketing
- Building an email list
- Crafting high-converting campaigns
- Automation for sales funnels
Lesson 10: Paid Ads & Retargeting
- Facebook & Instagram Ads basics
- Google Ads fundamentals
- Retargeting strategies to increase conversions
Lesson 11: SEO for E-Commerce
- Keyword research for product pages
- On-page SEO: titles, descriptions, images
- Blogging to drive organic traffic
Assignment: Write a blog post optimized for one of your product keywords.
Lesson 12: Influencer & Community Marketing
- Finding micro-influencers
- Collaborations, giveaways, and partnerships
- Building a loyal community around your brand
Module 4: Converting Traffic into Sales
Objective: Maximize sales and optimize customer experience.
Lesson 13: Conversion Rate Optimization
- Understanding conversion metrics
- A/B testing for product pages
- Optimizing checkout process
Lesson 14: Customer Psychology & Persuasion
- Scarcity and urgency tactics
- Social proof and trust badges
- Emotional storytelling
Lesson 15: Cart Abandonment & Retention
- Recovering lost sales with emails and retargeting
- Subscription models and loyalty programs
- Upsells, cross-sells, and bundles
Module 5: Scaling & Growth
Objective: Turn your e-commerce business into a profitable and sustainable brand.
Lesson 16: Analytics & KPIs
- Tools: Google Analytics, Shopify Reports
- Key metrics: CAC, LTV, conversion rates
- Making data-driven decisions
Lesson 17: Automation & Outsourcing
- Automating social media, email, and inventory
- Outsourcing tasks: virtual assistants, content creation
- Using tools like Zapier, Hootsuite, or Klaviyo
Lesson 18: Expanding Product Lines
- How to identify complementary products
- Testing new products with minimal risk
- Seasonal and trending products
Lesson 19: International Expansion
- Selling in other countries
- Shipping and logistics
- Currency, tax, and legal considerations
Lesson 20: Building a Long-Term Brand
- Customer retention and lifetime value
- Creating an authority brand
- Storytelling, PR, and thought leadership
Course Completion
You will now be able to:
- Set up a professional e-commerce store
- Generate traffic from multiple channels
- Optimize conversions and sales
- Build a brand that scales
Bonus Resources:
- Templates for product descriptions, email campaigns, and social media posts
- Free tools list: Canva, Mailchimp, Google Trends, Unsplash, Hotjar